Arborwood Tree Service Case Study
Strategy
This local company came to us with the following challenge: “Help us show the public that we care passionately about trees—that we’re not just out to cut them down and turn them into firewood. Help us spread the word about our innovations in eco-friendly bio-treatment programs. Help us attract world class climbers to our team.”
Identity
For the corporate logo we decided on a mascot that reflects both environmental sensitivity and athletic climbing culture—the tree-frog. A more contrasting and vibrant colour scheme arrests the eye and demands attention especially when displayed on the company’s vehicles—now a regular source of compliments by the public. Arborwood’s professional yet approachable culture is immediately conveyed through the choice of typography.
Website
Considering that more and more people source and qualify services online we developed a website that is not only visually appealing but easy to navigate through the wealth of educational information Arborwood offers.
Visit www.arborwood.ca.
Vehicles
We quickly identified that vehicles were going to be a major touchpoint - and a potential sore spot for customers. Few people enjoy having construction equipment parked in front of their home. Arborwood decided to brand their entire fleet— not just the sales vehicles—with the new look to reflect that professional tree care isn’t just something they talk about in a sales meeting…they deliver.
Communications
Consistent implementation of the identity through stationery, brochures, advertisements and trade show booth enforce the message that Arborwood is a reputable, current, professional company that can be entrusted with the care of your trees.
