Visual Identity
In a culture that is information rich and time poor it is often the creative visual expression of a brand that delights, inspires and moves people. A carefully crafted visual presence is essential to differentiate effectively, build trust and advance the strategy.
Symbols and images have long been used by humanity to express individuality. And given the speed of life today perhaps their use has never been more important than now. The designer’s palette includes colour, shape, typography, imagery, style, composition and the sensory. When thoughtfully and artfully combined the result is nothing short of...well...magic.
People tend to form their opinions about who you are and what you’re about before they can hear what you have to say. So, while cultivating character and personality are critical for success, it is equally important to dress the part. Being real with your image will ensure that you attract and connect with the right people. If you walk like a duck and quack like a duck, it’s best if you also look like a duck.
You may need to consider redesigning your visual identity if…
- You’re starting a new company or launching a new product.
- You’re thinking of a name change. (Often a sign that there’s a disconnect with the market you’re trying to reach.)
- You need to reposition or revitalize a brand.
- You’ve ever thought “We look behind the times.”
- Your image to date has been “a work in progress.”
- Your neighbour’s kid designed your logo as a school project.
