Messaging
We think words are handy things. We like them a lot. We have found that if they are chosen carefully and placed in the right order they even have the potential of helping us communicate with one another. Some people use a lot of words without really saying anything. We have a word for that too but we can’t use it here.
What we can say is that people connect with stories…real stories told in a compelling way. Customers today are short on time and long on options so we aim for clarity, brevity, and precision. But don’t be fooled into thinking that brevity equals insignificant or easy. Blaise Pascal, the French philosopher, once said, “If I had more time, I would have written you a shorter letter.” Distilling your message is challenging, and most clients look forward to it about as much as a stick in the eye. But it is essential. And done right, it can be a powerful, game-changing experience.
We develop messaging for our clients that is real and compelling by first getting a clear understanding of who they are, who they’re serving, and why it matters. Defining statements (see right) like a mission and vision are fundamental, but if they haven’t been articulated, we help them with that too. Have a look at some examples below to get an idea of how our brand story work comes together.
Here are a few statements that we think every organization should have:
- Purpose / Mission Explain why your organization exists. People want to know what’s in it for them. They’re like that.
- Vision Share your primary goal with others in a way that they can see it too.
- Ten Second Elevator Speech To talk longer than that you’ll need permission.
- Tagline Capture your soul in five words or less.
- Adlines Delight, entertain, arrest, inform, inspire and move people.
Yard work is hard work. And it takes time. For busy folks in need of a little R & R it can really get in the way. They have better things to do. Like work on their relationships, their hobbies or their tan. We have the tools, the team and the treatments to conquer even the most untamed lawn, the most unsightly garden or the most unruly weeds. It can be a jungle out there but we’ll help you keep things under control.
Bulk Material Handling is vital to the economy. But these days, it can seem like a thankless job. Rising costs in transportation, labour and equipment, combined with global competition, are making it difficult to be profitable. Increased legislation and regulatory standards complicate things even more. So to win in this business you need to take control and seize opportunity.
In times like these, you need to rely on a leader – someone with a proven track record who understands your specific issues. Someone who is looking forward and blazing a new path. You can no longer settle for the same old ideas or short-term solutions. Success comes from looking at the problems in a new way and developing tools that do more with less.
Our mission is to equip our clients with the tools to handle bulk material and the ideas to move their business.
We believe renovating should be a time of excitement, creativity, and improvement. Our mission is to build and/or renovate fine homes without surprises, excuses or stress and to to make the entire process an enjoyable experience for our customers - something to look forward to, to enjoy, and to talk about with their friends.
Experiential marketing (xm) is about motivating, wowing, and informing your audience through experiences they can feel, touch, smell, hear and see. One on one. Old school. Relational.
At Aura, we love brands. We know business and we understand people. We offer your audience an experience which is both unique and authentic – the opportunity to sense the uncommon.
Our mission is to create innovative and strategically driven face-to-face marketing experiences. Helping brands get up close and personal.
