We're excited to showcase some of the latest work we've done for our clients – two local companies who have shown courage in the face of economic adversity. Rather than sit idly by, they have taken dramatic steps working with us to re-engage their markets. The results tell a powerful story of how these clients are positioning themselves for success by clearly articulating who they are (truthfully), what they do (exactly), who they do it for (specifically), and why it matters (really).

One of our clients, 100 Mile Market, has been garnering some great attention recently, and only yesterday they were featured in the Globe and Mail in an article by Jennifer Lewington.

We started working with 100 Mile Market back in 2007 when we designed the logo for this brilliant new venture to distribute locally produced foods to local retailers. The graphic identity we developed for them is a creative combination of four central elements: the numeral 100, a field of lush green produce and a store awning set against a clear blue sky. The logo is bold, fresh, and legible from a distance, all telling the story of a positive future for local food.

It's been thrilling to watch 100 mile market grow. They currently operate in the Kitchener-to-Kingston area connecting farmers with restaurants, stores, and hopefully in the near future, homes and offices.

Read globe and mail article here.

For more about the 100 mile concept click here.

We’re pleased to announce the launch of Flock Marketing, a new division of Compass Creative Studio specializing in marketing for associations and member-based organizations.

Flock Marketing believes that associations matter. They are staffed by great people doing great work for their industries and for society at large. In fact, associations are the single largest provider of post-graduate professional development for today’s workforce. Associations also provide crucial advocacy, support and community — often the only source in a particular field.

But things are changing for associations. They are facing increased competition and declining enrolment. The Internet now offers their members a myriad of alternatives and has made positioning based on geographic location much less of a competitive advantage. Associations are being forced to re-focus on the changing demands of members, reinvent themselves and adapt to our new technologically driven society.

Flock works with organizations that are ready for a bold vision of the future – that have the courage to make the changes to see great things happen. Flock helps these organizations connect with their members and donors in meaningful ways emotionally, electronically and effectively for greater success.

To learn more about Flock and association marketing, we invite you to visit our website at www.flock.ca.

Do you feel like writing a mission statement is, well…mission impossible?

Have you endured too many marathon committee meetings? Have you written countless drafts only to find a reason to revise it one more time? Perhaps you've made enemies over the inclusion or exclusion of a single word and still have nothing to show for it. Is it all worth it? In a word, YES!

The mission statement can be a powerful tool to align individuals to a common goal. It has the power to influence every decision an organization makes. Further, it can be the clearest articulation to both your employees and your market about what you do and why it matters.